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INVEST IN WOMEN: ACCELERATE PROGRESS

7 March 2024

This year, the United Nations remind us with their motto “Investing in Women: Accelerating Progress” of the importance of empowering women as a fundamental driver for societal advancement.

At Kreston Iberaudit, we continually strive to achieve gender equity and eradicate any form of disparity among professionals within our organization. That’s why this year we reaffirm our commitment to promoting a world where all individuals, regardless of their gender, have equal opportunities to reach their full potential.

We understand that investing in women is both a matter of social justice and an imperative for sustainable development. By doing so, we contribute to building a more inclusive and fair environment, laying the foundation for more prosperous economies.

But at Kreston, we want to go further. We want to support the motto: “Investing in Women: Accelerating Progress” and do something genuine, something that truly contributes to the empowerment of women today, regardless of their age, to motivate them to invest in themselves.

Many of us, the Women of Kreston Iberaudit, grew up in a society or family where achieving great professional dreams seemed like a distant achievement.

In an era where pursuing a male-dominated career or accessing an executive position was considered unthinkable or required unfair efforts. However, little by little, we overcame obstacles and turned our passions into professions.

We want to show new professionals that we have all experienced fear and faced countless challenges. But we also want to convey to them that WILLPOWER, EFFORT, and SELF-CONFIDENCE are what it takes to achieve our goals.

That’s why we decided to interview the firm’s partners to tell us what they would say to themselves if they could go back in time and meet that young university student.

And this is what they told us.

“If I could go back in time and meet my younger self, I would say…

MERCÈ MARTI QUERALT

“Work hard and be consistent. Believe that you have the capacity to go as far as you set your mind to.”

MILA PEDRAZA

“Humility and consistency, two basic ingredients to achieve recognition and professionalism.”

ESTHER FERNÁNDEZ RAMA

“Always move forward, without forgetting the values that define you.”

ELENA RAMÍREZ MARÍN

“Don’t let obstacles at the beginning of your career discourage you. You have great potential. Focus on your strengths and challenge your limits. Every difficulty is an opportunity to grow.”

BEATRIZ BORRAJO DIOS

“The importance lies in the journey, not the destination. Traverse it with willpower and enthusiasm.”

NEREA ARROYO

“Nerea, never forget who you are, fight with your values, your strength, and your knowledge… I want to see you soar.”

NURIA GARCÍA BALLESTEROS

“Fight for your dreams; with hard work and effort, you will achieve what you set out for. Don’t forget who you are.”

MARIA GODINHO

“Keep your curiosity alive, don’t fear challenges, for they make us stronger, and always be authentic.”

GIANNINA TACCA SORIANO

“Keep dreaming and enjoying moments with the people who love you. Everything you dreamed of regarding your professional life will happen. What you didn’t imagine, but could happen, is only because there was something to learn that you missed before.”

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